Another way to grow your business: Multi-purposing.
Big word. Simple meaning: Plan at least some of your jewelry pieces so that they can be used in more than one way by your customer.
- Make simple clasp extenders that can be sold with bracelets to turn them into necklaces
- Wrist wear can also be multi-purposed into book thongs
- Keychain charms can double as zipper pulls, and vice versa
- Here’s a great example that came from @noeasybeads on Twitter. Her idea for using cable chokers was:
Have you multi-purposed any of your creations lately? Share ideas with fellow artisans by leaving a note below!