Another way to grow your business: Multi-purposing.
Big word. Simple meaning: Plan at least some of your jewelry pieces so that they can be used in more than one way by your customer.
- Make simple clasp extenders that can be sold with bracelets to turn them into necklaces
- Wrist wear can also be multi-purposed into book thongs
- Keychain charms can double as zipper pulls, and vice versa
- Here’s a great example that came from @noeasybeads on Twitter. Her idea for using cable chokers was:
noeasybeads @Rings_Things I would use a pin bar with a bail. To be worn as a pin or a pendant on the cable. [Visual aid:]
Have you multi-purposed any of your creations lately? Share ideas with fellow artisans by leaving a note below!
Exciting news: every month, we’re going to hold a lottery right here on the Rings & Things blog. Here’s how it will work:
*At the beginning of each month, I’ll announce a new lottery.
*You enter by leaving Replies, also known as blog comments. Comment on any post(s) this month.
*At the end of the month, I’ll randomly draw 2 names to receive surprise goodie packs!
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Also on the subject of Growing Your Business, we have a new page. Click to go there…you can submit your own craft jewelry business tips, and they might be used on that page!