No general guidance here — just a tip of the hat to someone for a great idea she had!
We received a package of really attractive bookmarks from our blog partner Lisa Crone:
She combines stylish design, plus her ongoing theme (at least for me, “A Bead A Day” is suggested by the single bead here), plus a quick plug for her upcoming book, “A Bead in Time”.
Lisa made this promo short, sweet enough to make people want to keep it around, useful, and unique. I’d call this example a great craft business tip!