Who needs the sales more?
You often see mail-order catalogs that include jewelry. And you know the prices they charge. Sometimes one of us is lucky enough to land a commission supplying that jewelry for a catalog.
But most of the time, most of us need to see some sales now, in our stores.
Why not create and sell the handmade equivalent of the catalog item? You’ll be able to offer it for a much lower price, and still make a nice profit.
I have an example in mind, because I’m looking at a recent Smithsonian gift catalog. They’re selling a hand-knotted (no-clasp) necklace of round lapis beads set off with 6 gold spiral beads, for $350.
A rough estimate from Rings & Things’ online store suggests it would cost you about $24 to make a copy.
(About $18 for lapis beads,
$6 for gold-filled beads,
and a few cents for silk cord.)
That’s less than $20 a necklace if you buy at our quantity price breaks.
You figure out what you’ll sell it for. How will you promote it? “Compare at $350 in Smithsonian gift catalog”? I’m sure you can think of 10 more examples like this.
There’s room here to compete, and profit, and prosper. ?? Grow your business!