Brand your jewelry: custom metal tags

March 3, 2009

Rena Klingenberg mentioned a great idea in her “Jewelry Business Blog” (which is always recommended reading). Here’s a pretty artistic way to grow your business:


There’s more than one way to use metal stamping!

Brand your jewelry! Now, Rings & Things is in the western USA. But I’m no iron-brandishing cowboy. I’m talking about a kinder, gentler way of making a lasting impression on your customers.

Mark your jewelry with small custom metal tags. They’re durable, they show that you care about the quality of the items you make, and they can coordinate with your designs.

  • There are companies who will sell you pre-made tags in the shape you like: hearts, ovals, diamonds and more.
    By shopping around, you can find these in sterling, gold fill, copper or other metals.
  • Just add your business name or logo to the tag — you can also get a metal stamp (die) custom-made with your design.
  • You can personalize the tags even more. How about enameling the stamped design? Or a quick bit of antiquing solution?

If you get tags in some quantity, you should be able to do all this for several cents to a dollar per tag. But there’s a way to lower the cost even more! Consider using metal-stamping tools, for a very quick and simple “logo”. Why not overlap stamped letters on each other for a monogram (or cattle-brand) look? And most metal stamp sets include one more more dies for symbols like &, @, or ?… With a bit of your creativity, you’ll have a memorable logo in no time at all. (Just think how recognizable the Calvin Klein “cK” logo is.)

Attach your snazzy metal tag to each jewelry item with a matching jump ring. You’ll be amazed how sharp and professional the results can look!

A side benefit: metal stamping jewelry keeps growing in popularity. You can use the same tools to create focal pendants and more…

Have you discovered other useful ways to “brand” your line of jewelry? Share them in a comment!

March news: New monthly drawing, right here on the Rings & Things blog. Here’s how it works:
* You enter by leaving comments. Comment on any March post(s).
* At the end of March, I’ll randomly draw 2 winners of surprise goodie packs!
Print Friendly, PDF & Email

You Might Also Like

  • Dawno March 3, 2009 at 9:35 am

    I think it’s a great idea. Last fall I got a batch of oval metal tags (brass, silver ox and copper) and a custom logo stamp ( I would be happy to share the company I got it through, if you think it’s ok) – now I just have to make tags and put them on my old pieces, the new ones get a tag when I finish them.
    When I first started hammering the logo into the tags, my husband yelled from the living room “what’s that banging noise?” – apparently it was startling the cats…

    • Debra March 23, 2010 at 12:53 pm

      please share the company that you got your oval metal tags.
      many thanks

      • Dave Robertson March 23, 2010 at 12:56 pm

        That’d be Rings & Things 🙂

  • Dave March 4, 2009 at 8:47 am

    Which company made your logo stamp, Dawno? There was one mentioned in Rena’s article, whose website looked really promising.

  • Dave March 4, 2009 at 11:10 am

    PS – another use for custom-stamped metal tags is pet tags. Don’t forget that pet jewelry is a steady market…one that’s bigger than you may think!

  • Dawno March 6, 2009 at 4:25 pm

    Sorry it took me so long to reply, Dave – I went to and go the TagMate set. Really like it.

  • Dawno March 6, 2009 at 4:26 pm

    um, “got the” not “go the”

  • Dave March 13, 2009 at 1:25 pm

    TagMate, got it, Dawno. 🙂
    Hey everyone, Rings & Things now has a page of “Grow Your Business” tips, and you can contribute to it! Go, read, think, write!

  • Leanne October 3, 2011 at 5:09 am

    Hi, I’m doing a GCSE coursework task on upcycling and would like to use this picture on my work as an example of handmade jewerly, but the copyright terms aren’t clear, please could I have permission to use this picture?
    Leanne Collins, Ribston Hall High School.

    • Cindy October 4, 2011 at 11:13 am

      Hi Leanne! Yes, you may use the photo – we just ask that you credit us as the source. (i.e. “photo courtesy Rings &Things). Good luck with your upcycling project! Sounds like a fun topic 🙂