"CRYSTALLIZED"? What's that?

April 14, 2009

FYI: you’re probably used to seeing the Swarovski® name whenever crystal beads are mentioned.

The Swarovski company has changed the brand name of all its crystal beads. This is why you’re suddenly seeing this next to (I’m making like a bead maker, and rounding) several hundred items in Rings & Things’ store:

CRYSTALLIZED™ – Swarovski Elements

A really good discussion over at Hands That Create made us realize that people have wondered about this different labeling. So, a few quick pointers:

  • NO, this is not a new product
  • NO, this is not a new crystal process
  • NO, this is not a new coating
  • YES, these are the same old Swarovski crystals!
  • YES, this is just a new name

For bringing this up, thanks to cmydesigns, zettarose, bronzebullet, and noodles at Hands That Create!

Questions or comments about our crystals, beads, or findings? Leave a reply below!

April giveaway: “DIY Display Ideas”:
* You enter by leaving comments under the March 31 giveaway announcement
* At the end of April, 2 winners will receive coveted Rings & Things goodie packs!
*
So read the blog regularly to see if you won!
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3 Comments

  • Reply Dawno April 15, 2009 at 8:46 am

    Good info!
    About that contest link – takes me to R&T storefront …
    And do comments in every April post count or just on that one post?

  • Reply Dave April 15, 2009 at 9:07 am

    Thanks for the note, Dawno. Something got dropped out in the process of cutting & pasting the link.
    For the April “DIY Display Ideas” contest, people need to leave their ideas at the March 31st post that announced the contest. We’re keeping them all together to make more useful reading for our visitors!

  • Reply justatish April 16, 2009 at 10:50 am

    Great information, thanks Dave!

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