Our fail becomes your win

That’s what a Rings & Things colleague said on Facebook. I love how humble bead people are 🙂

In a March 2010 magazine ad for gemstone beads and filigrees, we let a typo slip through. It’s been corrected (since)…

…from inpired to inspired…

If you click this pic, you can find the word ‘inspired’. We mistakenly sent the magazine publisher a version that said ‘inpired’, oops…

Seeing a silver lining, we challenged our ultra-sharp beady buddies in the social media world, to see if they could find a typo in one of our ads.

• Two people on Facebook (Rose and Heather) found this, in the new issue of Jewelry Artist!
• In Twitter, Katie-Mae guessed that we meant to write ‘doughnuts’ for ‘donuts’, so she podiumed too.

Thanks for helping us turn lemons into lemonade!