Jewelry Design Gallery Tricks

June 12, 2012

Hi bloglandia! It has been awhile! I’ve been busy preparing our summer catalog (set to hit mailboxes early July). Once again it features lots of fun new beads, jewelry findings and mixed-media supplies. Our design team puts in a lot of work to create jewelry that fits with current trends and also helps illustrate how different products might be used. Sometimes it just isn’t so obvious how that little hook with crimp, or whatever it might be, could tie into a design!

Spring Skies

Spring Skies necklace featuring blue lace agate, Vintaj natural brass, feathery chain and the Bohemian Rhapsody mix of SWAROVSKI ELEMENTS crystal bicones.

We integrated our design gallery with our online store to make it easier for you to purchase the supplies for designs you like. However, we soon discovered a drawback: while it is easy to browse the jewelry designs, it is somewhat difficult to find one in particular. If you search for the name of a jewelry piece, our website brings back zero results (so sad!).

But – there is an upside. If you search for a certain stock number, you can now find jewelry designs that use that product! This is really exciting, to me at least.

For example, say you are looking at different types of clasps. You find hook and eye clasps on p. 273 of our main catalog and wonder if they’d really look right on your jewelry. Here’s how to find a design that uses those clasps:

1. Go to

2. Enter the base stock number (39-293) in the search box and you’ll see all the colors of that clasp, AND:

RT Design Gallery 1
Several of the category results up top are the names of jewelry designs. Sweet!

3. Let’s click on Spring Skies.
Rings & Things Design Gallery 2

Wait, where is the necklace? Hold on a sec. We are looking at the exact clasp used on that necklace – but the necklace itself is nowhere to be seen.

4. Click into the product details.

Rings & Things Design Gallery 3 Same clasp, but now look above the product to see the category we’re in…Spring Skies!

5. Click the Spring Skies text link.
Rings & Things Design Gallery 4
And voila! At long last we’ve arrived in at the design gallery listing for the Spring Skies necklace. Here you’ll find tips on how to make this piece, links to popular (and free!) jewelry-making technique sheets as well as all the products you need to create this design.

Obviously, we’ve got thousands of products and not all of them are going to have designs (I said our design team works hard – but we do have to sleep sometime!). Searching for just the base stock number (with many exceptions, the rule is that the final -# designates the color or plating of a family of items) will increase your odds of finding example jewelry that shows exactly what you are looking to find! Also, just take a look at those top category search results from time to time to see if anything intriguing pops up – it might lead you to a whole new look!

Happy designing! Please feel free to leave a comment if you have any questions about our design gallery or website in general. ~ Cindy

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